Gone is the old Shaq, who made fun of Yao Ming with a “ching chong choy” during a television interview; here is the new Shaq, who said “Ni hao” in a recent TNT basketball coverage show. This new Shaq was on TV in China, as part of the new year television extravaganzas that are all over the Chinese airwaves.
Thoughtful China, a marketing/advertising group, hosted a panel on “action sports” in China. The panelists, all practitioners in the field of sports or marketing, do a pretty good job of pointing out how Chinese culture impacts the growth of participatory sports in China. Nike and Adidas as “fashion” companies, instead of athletic performance companies? Chinese schools teaching skateboarding?
It’s a little heavy on advertising/marketing jargon, but it’s clear and direct on the analysis side. And they of course hit the perennial mystery – why is soccer not as popular as basketball in China?
Youtube Worth Watching
Somehow, I missed this one in the coverage of the 2004 Olympics – and I have now discovered why I love Mary Carillo. [Read more…]
While the entire world is watching the pitches in South Africa, one-fourth of the world lies pining in its hopes. China is notably absent from the World Cup, despite FIFA’s courting of the whole country (and the Chinese government’s efforts to clean up its soccer leagues). [Read more…]