There are many ways to effect social change, and some can even help you make a living! The farmers from Grateful Growers are part of the locavore movement, promoting local, sustainable agriculture while making a living as farmers. Cassie Parsons and Natalie Veris, owners of the Grateful Growers, have come to Davidson College a number of times in recent years with their message of sustainable agriculture and good, healthy eating, and can be found every Saturday in a stand at the Davidson Farmer’s Market. (They have especially delicious sausages, if you eat pork).
This conflation of social movement and lifestyle/consumption is something that I am trying to understand. Contemporary social movements in today’s globalized world often blend together culture with political, social, and economic initiatives, making for a particularly visible and powerful way to implement change. For myself as an anthropologist, I would like to understand why social movements are leisure and lifestyle, as much as they are political or economic.