The Washington Post had a story the other day about how the NFL is trying to get 1.6 billion people in China to watch the NFL; they’ve decided to send a Taiwanese boy-band roaming through the United States, learning about football culture.
Which is how Stone, Monster, Ashin, Masa and Ming — the members of a Taiwanese band called Mayday — happened to spend 10 days riding a bus around the Northeast this month, meeting cheerleaders and marching bands and playing flag football for a TV show that will run on China Central Television, or CCTV, this fall. All in the hopes of converting tens of millions of Chinese into fans of American football.
It speaks to just how desperate the NFL is to make this happen.
Read Shanghaiist take on this reality show phenomenon.