More than ever before, understanding culture is an important skill for college students to pick up before they leave college. Culture, as any anthropology class will tell you, is the crucial foundation from which to understand how things work in different societies. Understanding how culture works in social relations is vital to working cross-culturally.
From a recent New York Times article:
“China needs workers who understand China and the West, so they can develop a business presence and influence in overseas markets,” Mr. Norman said.
“Likewise, America needs people who truly understand the Chinese, in order to compete and cooperate.” Having Americans working alongside the Chinese in China, he said, “is one of the best ways to cultivate and internalize this understanding for the future.”