Thoughtful China, a marketing/advertising group, hosted a panel on “action sports” in China. The panelists, all practitioners in the field of sports or marketing, do a pretty good job of pointing out how Chinese culture impacts the growth of participatory sports in China. Nike and Adidas as “fashion” companies, instead of athletic performance companies? Chinese schools teaching skateboarding?
It’s a little heavy on advertising/marketing jargon, but it’s clear and direct on the analysis side. And they of course hit the perennial mystery – why is soccer not as popular as basketball in China?