Fuji Lozada's Fieldnotes

Anthropologist at Davidson College

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YWW: Oppa Chomsky Style

November 10, 2012 By Fuji

NPR provided three good reasons why Britney Spears learned Gangnam Style from PSY with Ellen DeGeneres. Like other commodities that Korea produces for the world, the Korean music industry: 1) focuses on exports; 2) emphasizes the visual in music; 3) Korea is heavily wired, and knows how to leverage the internet.

“Gangnam Style” is what happens when a developing country becomes developed. An infrastructure to make and export culture can develop just like an infrastructure to make and export anything else.

I’m going to assume that you’ve seen the original Psy video or one of the many parodies of Gangnam Style. I would have a Davidson-in-Shanghai Style video, but I lived in Seodaemun when we were in Seoul, so I’m clearly not cool enough, nor am I Noam Chomsky.

Filed Under: Anthropology, Cyberia, YWW


Eriberto P. Lozada Jr. is Associate Dean of Faculty, Professor of Anthropology and Environmental Studies, and Director of the Crosland Center for Teaching & Learning. He is a sociocultural anthropologist who has examined contemporary issues in Chinese society ranging from: religion and politics; food, popular culture and globalization; sports and society issues; and the cultural impact of science and technology. more...

Crosland Center for Teaching & Learning
Davidson College
Davidson, NC 28035 USA

office: Little Library 1005
tel. 704-894-2035
erlozada [at] davidson.edu

Make the digital work for you

Essential Tools (mostly free) (Updated, 16 March 2017) Technological literacy (something I really need to define later) is essential to getting things done in today’s mediated world. There are a lot of useful applications out there that will cut back on the tears or punched walls late in the semester. Below are some of the […]

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RSS shanghaiist

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  • Britannica Online Open Day, an Access to an Offer Letter Now

RSS anthro{dendum}

  • Why “is this fascism?” is the wrong question: a foray into the everyday life of political concepts
  • An Obituary for Alfred Kroeber (or…Can American Indians Speak?)

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The Davidson College Men's Lacrosse team is a member of the Southeastern Lacrosse Conference (SELC) and competes in Division II of the Men's Collegiate Lacrosse Association.

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